A custom room in the house
The Signal Chamber
For teams who already feel the wound and want it named. Three days, one product, no slide theatre. App Analytics as close reading rather than a vendor tour.
Day I
Inventory
Every event that claims to describe a human action is laid on the table. Names that cannot be spoken aloud in one breath are suspects.
Day II
Cohorts
Who is in, who is out, and which “active” definition has been doing political work inside the company.
Day III
The letter
A findings note, written in prose, that a sceptical stakeholder can read without a decoder ring.
After
One hour
A month later we return to see what was implemented and what was quietly ignored.
What the Chamber will not do
It will not implement tracking for you. It will not choose a vendor. It will not bless a north-star metric on the afternoon you arrive. If the product has no events, or if the only analyst is on leave, wait. The room requires people who can answer questions about how a property got its name.
Teams sometimes hope the Chamber will settle an argument between growth and brand. Occasionally it does, by showing that both sides have been quoting different denominators. Occasionally it refuses to pick a winner. That refusal is part of the fee.
Who should write
Product leads who have inherited a tracking plan. Analysts who are tired of being asked for “the number” without a definition. Founders who suspect DAU has become a comfort object. Up to six people from the same company; more than that and the table stops being a table.
Fees are listed on the fees page under Chamber. If you would rather study first, begin with the programmes. Correspondence opens the diary.